2018 in One Word




One word only






This year is going to be a great year for some people in business. And that won’t happen by accident.Those people who achieve results in 2011 will be the ones who plan ahead.

As Winston Churchill said during the War:

“He who fails to plan is planning to fail”.

Recently I have been with clients reviewing their plans.

Many have a long list of things they intend to achieve through the coming year.

For most of us with so many operational issues filling the in-tray, the list becomes diffused and diluted. This loss of focus and lack of clarity particularly affects those strategic areas that really drive our business forward. We may remember the tasks but forget the bigger picture.

That’s why, as a Business Coach and Non-Executive Director, my clients are encouraged to summarise their plans for the Year in just one word.

That’s right. Sum up the year ahead in one word.

One Word is much easier to remember than a list of goals (which is at best a strategic vision, and at worst a to-do list).

Choosing the right one word forces you to move beyond nice-to-have outcomes, and focus on the source issue that will really change the business for you this year.

For example I have a client who is moving to take over the global CEO role. His one word for the Year is “succession”. He realises that unless he has a strong team and a solid manager to take over his role in the UK, his business here will suffer. This will keep him focussed on his over-riding objective.

Try it. I guarantee you will notice the difference.

Call me and tell me your one word for 2011.

If you would like a chat about getting crystal clear on your objectives and plans let me know.

I’d love to hear about your business.


Nick Winton